It’s the small moments, the small details that can at times, make a huge visual impact. Yering Station’s new partnership with the Melbourne International Film Festival granting space to produce a 15-second pre-roll that could entice our audience and visually represent the beauty, elegance, romance, and elevated production of Yering Station.

Utilising the daily moments seen in the vineyards was crucial in creating this message. The moments that make you feel the romance of the property, the moments that can sometimes be overlooked but are always felt, rang true in our visuals. The addition of Doug Rathbone's voice-over became the catalyst in tying together the story that the Rathbone family has spent years moulding into what it is today. There isn’t much that needs to be said about the result of this pre-roll; the video itself said it all throughout the Melbourne International Film Festival.

The pre-roll ran throughout the entire MIFF program between August 8 - 25, 2025